Wolf Files: All the World's an Ad

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Students who sign on are required to wear ads in the form of temporary tattoos when they go out to pubs and concerts.

"The idea came when we realized how much coverage students gained in the newspapers during recent demonstrations over debt," Nikki Horton of Cunning Stunts told Reuters news service.

Cunning Stunts has used such techniques to promote the Cartoon Network and men's magazine FHM in Britain. The company recently opened a U.S. office.

Last month, Toyota hired Cunning Stunts to flood New York's Times Square with tattooed kids ballyhooing Toyota's new Scion tC Coupe.

Some New Yorker's might have questioned why so many young men had "$16,465" scrawled on their forehead. It's the car's suggested retail price, and not how much the kid is behind on his college loan.

Commercial Diets: Very soon, you won't be looking and listening to ads, you'll be swallowing them, hook, line and sinker — or perhaps with pepperoni and extra cheese.

Tomorrow's pizza will very likely have the name of the pizzeria baked right into the crust. The guy who came up with this plan, Rich Errera, hopes to be rolling in dough with a new line of rollers and stampers called "Gourmet Impressions," which allow companies to emboss their logos on brownies, breads, cheeses and calzones, among other products.

"It's more than self promotion," Errera says. "I can create a pizza with ads for upcoming movies. Imagine a great pie promoting the next Harry Potter."

If you find that hard to swallow, imagine characters in Spider-Man 2 eating a pizza promoting Spider-Man 3.

Bottoms Up: When advertisers are looking for methods to grab the attention of young men, there are no ifs or ands, but there are plenty of butts. Welcome to "Ass-vertising," as Darren Paul, of the Night Agency, calls it.