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May the Force (of Marketing) Be With You

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2. The Dark Side of Computing

Don't come crying to me when you get thrown out of the library for heavy breathing. You'll just have to tell the security guard, "It's not me, it's my Darth Vader computer."


Lucasfilm and Alienware have developed a new line of desktop and notebook computers with a design and special features inspired a long time ago in a galaxy far, far away.

The "Dark Side" versions have the creepy Vader look, while the "Light Side" is an all-Jedi design. Each computer is packed with exclusive content, including video and music highlights from the space saga, games and free membership in the "Star Wars" fan club.

And if you can find the time, you can also use these computers for school, unless you want to try that old Ewok-ate-my-homework excuse.

3. The Cellular Cry of the Wookiee

Han Solo's hairy sidekick was always a 7-foot-tall crybaby. But now, Chewbacca is screaming for money. Cingular Wireless is offering a wide range of "Star Wars" ring tones. If you attend the premiere and forget to turn off your phone, the entire audience could be treated to hearing "May the Force Be With You" from the cellular device ringing in your pocket.

Among the Jedi Ring Tone offerings, available for $2.49 each, are C-3PO proclaiming, "I am fluent in over 6 million forms of communication." If that's Jar Jar Binks calling, tell him I'm not home.

4. Lego My Game Boy

Just in case you didn't think that every form of "Star Wars" video game had already hit the market, LEGO toys has now released its own version, allowing players to assume the roles of Obi-Wan Kenobi and Queen Amidala — and you'll see them all in their LEGO incarnations.

Just to get this straight, this is a video game based on a toy, based on a movie. As Yoda might say, "Snap together, we all are."

The "Star Wars" LEGO sets are the most popular special series the toy company has ever created. The game — available for PlayStation 2, Xbox and Game Boy Advance systems — follows the characters through all three prequels. As always, C-3PO seems to have a missing part.

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