Wolf Files: All the World's an Ad

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Next month, the Night Agency is hiring dozens of women to wear specially designed underwear to promote a major wrestling event.

"The women are going to be flashing their underwear in public in a way that will totally surprise and captivate the crowds, especially, of course, the guys," says Paul.

"It's not nudity. It's not indecent exposure. But you've got to push the envelope to get some attention."

Paul says he test-marketed this promotion. I didn't ask how, although that might best be left to the imagination.

Homeless Billboards:

One thing about living in the streets, you get seen — and that means something in this advertising-intensive age.

Pizza Schmizza — a Portland, Ore.-based chain of 26 restaurants — turned homeless people into walking billboards last year, having them carry around signs for several hours.

Homeless advocates declared the practice exploitation, but a 20-year-old homeless man named Peter Schoeff likes the practices, and thinks it's a good way to cut down on panhandling and Dumpster diving.

"I think it's a fair trade," Schoeff told reporters, detailing how the pizzeria gave him and several other homeless people a few slices, soft drinks and a couple of bucks in exchange for their services.

Flush With Success: These days, when you step into a public toilet, corporate America is waiting for you, and the sales promotions are only getting more elaborate, and more daring.

Last year, men experienced the first talking urinal ads, placed in 300 restrooms from Los Angles to Baltimore to promote Change Daily underwear.

With a motion-activated trigger, these voice-recorded ads, accompanied by posters over the urinal, delivered risqué messages about the company's loungewear and sleepwear.