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Buttacavoli mixes fragrances for such as Perry Ellis and Fred Hayman Beverly Hills. Why the move? "Everybody knows the name PEZ," he said. Besides, his son is a collector.

But some aficionados fear the new PEZ products just don't measure up to the old ones. "The heads are larger, and not as well articulated," says Ronni Berger, a New Yorker who attended Pez-a-Mania. She cherishes a Little Orphan Annie and Snow White among the many dozens of dispensers in her collection — displayed on wooden racks in her apartment.

But that doesn't really deter Berger, who also collects refrigerator magnets and Coca-Cola memorabilia. "What can I say? PEZ is an American classic … You don't start out collecting anything. You get four, five, six dispensers, and they're just so aesthetically pleasing. I wouldn't think of letting them go."

Buck Wolf is entertainment producer at ABCNEWS.com. The Wolf Files is published Tuesdays and Thursdays. If you want to receive weekly notice when a new column is published, join the e-mail list.