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One tip: Never describe yourself as "attractive" or "caring," says founder David Evans. "Everybody does that," he says. "It's better to let other people make those judgments. It's better to get really specific about what you care about."

Still, the question remains, how many dates do you go on before you tell someone that you had professional photographers and writers polish your online image? When it comes to love, perhaps some things are best left unspoken.

Buck Wolf is entertainment producer at ABCNEWS.com. The Wolf Files is published Tuesdays. If you want to be notified when a new column is published, join the e-mail list.