Wolf Files: The Selling of TV Catchphrases

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These days, Mr. T pities the fool who doesn't have a good intellectual property lawyer. His "Cut your jibba jabba" and other signature lines have been trademarked for everything from bumper stickers to trash bags.

Last year, Mr. T sued retail giant Best Buy for allegedly using him without authorization in a TV commercial. Best Buy claims it legitimately licensed movie footage from Rocky.

"You use my name, you draw off of my heat. You picked me because I bring the juice. I worked hard to create this image," the TV tough guy told The Associated Press.

"What are they gonna do next?" he asked. "Insert a wimpy guy in Gone With the Wind with Clark Gable?"

Perhaps it's time for a smart litigator to open the "Yo, Adrian" law firm for exploited TV stars.

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Buck Wolf is entertainment producer at The Wolf Files is published Tuesdays. If you want to receive weekly notice when a new column is published, join the e-mail list.