Advertisement

Mascots Vie to Be No. 1 Ad Icon

(Page 3 of 5)

2. AFLAC Annoys Affleck

You've got to give the squawking AFLAC Duck credit. Not only has it made AFLAC one of the fastest-growing insurance companies, but it also annoys Ben Affleck.

"Everywhere I go, no matter what I do, there is always some drunk lady screaming 'AFLAC,' " the actor groaned on The Tonight Show With Jay Leno.

People magazine tried to help matters by pointing out that the AFLAC duck had never laid an egg, whereas Affleck had starred in Reindeer Games.

3. Raisin Hell in Washington Raisins are a natural source of energy, but apparently the California Raisins didn't have enough energy to march in the inaugural parade in 1989, when the first President Bush was sworn into the White House.

The President's Council on Physical Fitness and Sports invited the singing, dancing raisins to march alongside its float as part of the "Stay Fit America" campaign. Unfortunately, the rotund raisins weren't fit enough to march the 2½-half-mile parade route in their heavy costumes and were forced to decline.

To make matters worse, on the final weekend of the campaign, Bush had been quoted disparaging the sun-ripened mascots, saying that he canceled a planned return to a California town because he did not want to see those "damned dancing raisins" again.

Apparently, the red-hot raisins had gotten a bigger applause than the future president at one political rally with their rendition of "I Heard It Through the Grapevine."

The wrinkled mascots eventually put petty politics aside and rode a float past Bush's viewing stand.

"His remark certainly didn't warm the cockles of our heart," Robert Phinney, a spokesman for the California Raisin Board told reporters, "but his people said he said it in a joking way."

Marketplace