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But what started as a joke is now a minor sensation, reportedly generating about $500 a month in T-shirt and souvenir revenue.

Topping it off, the Kenny Rogers' look-alike site is now a quiz question in the latest edition of Trivial Pursuit.

"I think it's hilarious," Rogers, 64, told People magazine a few weeks ago. "I realized years ago there seem to be a lot of people who look like me. Whenever I looked down into the audience, there'd be four or five guys."

Rogers, famous for his hit "The Gambler," even worked out a small licensing agreement "just to make us legit" says Meuhlhausen, who offers step-by-step instructions for imitating the country legend.

Applicants hoping for status as a "Kenny Rogers of the Month" should certainly know when to hold 'em, know when to fold 'em, know when to walk away, and (most definitely) know when to run.

Answer to quiz: All these men may look like Kenny Rogers. None of them is the real thing.

Buck Wolf is entertainment producer at ABCNEWS.com. The Wolf Files is published Tuesdays. If you want to receive weekly notice when a new column is published, join the e-mail list.