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One of Falk's specialties was dreaming up spicy names for aspiring starlets — such as Suzie Sunshine, Sugar Cane and Hope Diamond. One of his clients modeled an edible bikini made of frankfurters.

Falk also managed several celebrity psychics and perhaps he could have explained more about National Psychic Week in the book he was working on at the time of his death in 1994. It was to be called Liar for Hire.

"You need a press agent when you have something that's 50 percent real," he told The New York Times in 1991.

"You make it a little fantastic or humorous, bring in enough pseudo-facts and the papers will buy it. I always say that everything I write is guaranteed to be 50 percent true."

To all the psychics out there who are "50 percent real," have a great week.

Buck Wolf is entertainment producer at ABCNEWS.com. The Wolf Files is published Tuesdays. If you want to receive weekly notice when a new column is published, join the e-mail list.